About
Hello, I'm Sam.
Writer and marketer. Published for Gartner, Panasonic, Epicor, HBK, IMI, Hoymiles, Cerebrum DAO, Ledex, the Independent, the Royal Mint, Vestd, the Federation of Master Builders, Birdfact and Age Times, among many others. Head writer for Moon, a YouTube channel with 1.8 million subscribers, with scripts for Versed Media and BeAmazed before it. Based in Maidenhead, working remotely with teams anywhere.
What I'm good at
Taking a subject that's hard, technical or just dry, and writing something a person wants to finish. That's been the thread whether the subject was 409A valuations, the Fermi Paradox, NVH testing, triple glazing or what's inside a penguin's mouth.
As a marketer, I bring deep expertise in SEO and in the newer disciplines of AI optimisation (AIO) and LLM optimisation (LLMO). Through AI Marketing School, the newsletter I write on AI-assisted marketing, I've helped pioneer techniques for ranking in AI search for a readership that includes teams at Apple, Microsoft, Fidelity, Lyft and Forrester.
My core areas: SaaS and enterprise tech, AI and machine learning, engineering and test and measurement, crypto, RWA tokenisation and DeSci, the natural and life sciences, accounting and legal, construction and renewables, and script writing for multi-million-subscriber YouTube channels.
Where I've worked
- Head Writer, Thinking Media Productions, for Moon (2025 to present). Writing, reviewing and editing scripts for a YouTube channel with over 1.8 million subscribers, and contributing to ideation and development. Videos include "George Orwell Tried To Warn You", "Miami Is Everything Wrong With Society" and "Adobe Is Completely F*cked", each watched well over a million times.
- Technology Writer and Reporter, the Independent (2023 to 2025). Windows, solar and renewables guides for the Independent Advisor.
- Writer, DailyAI (2023 to 2025). Around 700 pieces: daily news, event coverage, interviews, and the long-form features on the work page.
- Content Specialist, what. AG (2024 to 2026). SEO and content marketing, freelance.
- Script Writer, BeAmazed (2018 to 2020). Science and engineering scripts for a channel that passed 10 million subscribers.
- Head Content Strategist, Cerebrum DAO. Content strategy for a decentralised science organisation funding neuroscience through tokenised IP, through $1.86M raised across four projects and a clinical trial for Percepta. Case study.
- Writer, Birdfact (2021 onwards). More than 400 evergreen articles that helped take a new domain to hundreds of thousands of readers a month. Case study.
- Freelance, since 2015. Content for Vestd, HBK, IMI, Hoymiles, Ledex, Versed Media, Age Times, the Royal Mint, Aya Data, Gripped and others. Earlier, in-house content roles at Creatella and Enigma Marketing.
Education
- MSc International Development and Social Anthropology, Birkbeck, University of London.
- BA Audio and Music Production, Buckinghamshire New University.
The anthropology shows up in how I research. The audio degree shows up in how I hear a sentence.
Outside work
You'll find me behind the drums or halfway up a mountain (or more realistically a hill) on two wheels.
Client reviews
What clients have said.
Left on Upwork and PeoplePerHour at the end of each contract, quoted in full and unedited, with the job titles as the clients wrote them. Upwork profile →
Sam is highly reliable, and an amazing writer! I've had a great experience working with Sam and would highly recommend him.
Logan R.Upwork · "Editor needed for music technology blog" · Jan – Apr 2025 · 5.0Working with Sam was a pleasure. He communicated clearly, was fast but with an eye for details. We will work with him again.
Edward L.Upwork · "Experienced content writer" · Oct 2024 – Feb 2025 · 5.0Sam has been an instrumental part of our team from the very start, and it's been fascinating watching his writing style influence our unique brand voice in the AI space. His understanding of our vision as an AI news website has influenced so many of our creative decisions, having led our event coverage and interviews with top names in our sphere, and his ability to never lose the quality of his writing, even with a new story every day has been an absolute testament to his knowledge and his craft. Genuinely so happy to have worked with you, Sam. Highly recommended for anyone seeking a dedicated, technological expert and insightful writer.
AI news publisherUpwork · "Writer to produce regular news content on developments in the artificial intelligence space" · Nov 2023 – Jul 2024 · 315 hrs · 5.0Our experience working with Sam on Upwork has been nothing short of excellent. Sam's exceptional journalistic writing has significantly contributed to our success. His ability to convey complex topics engagingly has elevated the quality of our content. Sam's professionalism in communication and collaboration has been instrumental to our business. He consistently met project deadlines without compromising on the high standards we set. What truly sets Sam apart is his proactive approach to understanding our business needs. He not only demonstrated a deep understanding of AI, machine learning, and technology but also tailored his writing to align seamlessly with our brand.
Jonathan M.Upwork · "AI news writer needed to produce regular content" · May – Nov 2023 · 413 hrs · 5.0Sam is definitely a cut above the rest! The quality of his work always exceeded my expectations in terms of creativity and originality. Open to constructive feedback as well as any ideas I may have to get the project to where I need it to be. Highly recommend Sam for anyone who is looking for a phenomenal writer on your team!
YouTube channel ownerUpwork · "Experienced YouTube script writer for an interesting/fun fact channel" · Aug 2023 · 5.0Sam delivered a really great set of findings. They were appropriate, well-referenced and laid out in a consistent and clear manner that made them easy to understand. He added insightful comments himself regarding the materials which provided additional aid to me when he was covering an area that I'd not previously considered. A highly recommended freelancer!
Non-fiction authorUpwork · "Research for non-fiction book on thinking skills in the workplace" · Dec 2021 · 5.0Sam did a wonderful job writing a series of articles about science for us. Our students will greatly benefit from them. He is creative, does thorough research and can always be relied on. Highly recommended!
Education publisherUpwork · "Creative writer familiar with natural phenomena and geography" · 2017 – 2018 · 5.0Sam is extremely talented and does not need much direction to get the job done perfectly the first time. Highly recommended.
Entrepreneurship blogUpwork · "Writer for entrepreneurship blog" · Sep 2021 · 5.0Sam is extremely professional and smart. He is direct and easy to communicate with. I highly recommend.
Academic clientUpwork · "Academic anthropology editor/writer" · Mar – Apr 2022 · 5.0A fantastic writer! Understood the brief entirely and speedy turnaround. Thanks, Sam!
BirdfactUpwork · "Information-based content for a bird fact website" · Oct 2021 · 5.0