Services
Services, by discipline.
Nine services, most with a page of their own and the proof and pricing logic behind each. Briefs often cover two of them, which is normal.
YouTube scripts
Head writer for Moon, 1.8 million subscribers. Previously BeAmazed at 10 million. Long-form, research-heavy, built for retention.
AI search optimisation
Content that ChatGPT, Perplexity and Google AI Overviews cite. Tested in public, fortnightly.
Engineering and technical
HBK, IMI, Hoymiles. Test and measurement, fluid control, solar. Application notes, case studies, white papers.
Long-form features
Essays and explainers for DailyAI and the Independent that people finish. Around 700 pieces for DailyAI alone.
B2B, SaaS and fintech
Fifty-plus pieces for Vestd. Gartner, Epicor, Panasonic. Jargon translated, not repeated.
Crypto, RWA and tokenisation
Head of content at Cerebrum DAO through $1.86M of tokenised funding. Ledex. DeSci, IP tokens and real-world assets in plain English.
SEO content and buyer's guides
Guides for the Independent, the FMB and Birdfact that rank for years and get cited.
Content strategy, editing and management
Running a content function, fixing one, or standing one up from nothing. Editorial calendars, briefs, editing other writers, email campaigns for the Royal Mint, content management for startups and e-commerce brands.
Case studies
Two case studies
Content strategy for Cerebrum DAO through $1.86M of tokenised research funding, and the 400-plus articles that helped build Birdfact.
How I work
How I work
The process is a short call, an agreed brief, a first draft on the agreed date, and as many edits as the piece needs. It has worked for ten years and a few hundred clients.
Brief
A thirty-minute call or a page of notes. I ask who the piece is for, what it has to achieve and what has been tried before. If the brief is wrong, I say so before writing.
Research
Primary sources rather than other people's summaries: the paper, the filing, the transcript, the forum thread. The specifics come from there, and specifics are what readers and AI answer engines cite.
Draft
Written to the brief in your house voice, or in a clear one if you have none yet. Delivered in Google Docs or your CMS with headings, meta description and internal links in place.
Edit
Edits are unlimited. We go until the piece is right, and I don't count comma fixes.
Measure
For retained work, we review what ranked, what was cited and what was shared, and use that to shape the next brief.