Crypto · Blockchain · RWA · Tokenisation · DeSci
Web3, explained to people who don't live in it.
Content strategy, explainers, launch copy and documentation for crypto, blockchain, tokenised assets and decentralised science. The task is explaining a new model of ownership to lawyers, investors, developers and the public at the same time, without hype and without losing the precision the subject needs.
Why does most Web3 writing fail?
It is written for people who already agree. Every page assumes the reader knows what a liquidity pool is, why an IP-NFT matters and what "permissionless" means in context. The reader who could fund, use or regulate the project leaves after a paragraph, and the promotional vocabulary intended to excite people now reads as a warning to anyone who followed the market in 2022.
Tokenisation of real-world assets is the clearest example. The idea is simple: a token represents a share of a building, a loan book, a royalty stream or a patent, so it can be owned, divided and settled on-chain. The explanations rarely are. What does the holder own? What happens off-chain? Who is liable? Projects that answer those questions plainly sound credible. Projects that avoid them do not, however good the technology.
What I bring
- Experience with the hardest kind of Web3 project. Cerebrum DAO tokenises intellectual property in early-stage neuroscience, is governed by a community, and sells a consumer product on the end of it. Most protocols are simpler to explain than that.
- Finance. More than fifty pieces for Vestd on equity, share schemes, valuations and governance, which is the same subject matter as tokenised ownership with different mechanics.
- Science and engineering. DeSci, DePIN and infrastructure projects need a writer who can read the paper and the specification as well as the pitch deck.
- Journalism. Two years of daily coverage at DailyAI, including the overlap between crypto and AI.
- AI search. Web3 is a sector where people ask ChatGPT and Perplexity first. I structure content so it's the answer they get. How that works →
What I wrote for Cerebrum DAO
- The editorial voice across the website, newsletter, X and Discord
- Explainers on tokenised IP, governance votes and the funding model
- Launch copy for the NEURON-Percepta raise and the clinical trial announcement
- Product copy for Percepta and the Cerebrum Cortex brain-health assessment
- Contributor newsletters for 5,000-plus subscribers
What I can write for you
- Content strategy and editorial voice for a protocol, DAO or platform
- Litepapers, whitepapers and docs that a non-engineer can follow
- Tokenomics and governance explainers, proposals and vote summaries
- Launch announcements, raise copy and investor-facing one-pagers
- Community newsletters, Discord and X content with one consistent voice
- Website and product copy, including for the "no wallet required" consumer layer
Funds research through tokenized IP (IPTs), giving the community a stake in what gets discovered.
Cerebrum DAO, on how it works
The standard
In Web3, trust is the product
The projects that raised money and kept their communities were the ones a newcomer could understand in a paragraph. That is a writing problem before it is a tokenomics problem.
Talk about your project →Questions people ask
Questions about Web3 content
What is RWA tokenisation?
Real-world asset tokenisation is representing ownership of an off-chain asset, such as property, private credit, commodities, intellectual property or a share in a company, as a token on a blockchain, so it can be held, transferred, fractionalised and settled on-chain. The writing challenge is explaining what the token gives you, legally and practically, without hype. That's the part most projects skip and the part buyers care about.
What Web3 projects have you worked on?
Head content strategist at Cerebrum DAO, a decentralised science organisation that funds neuroscience through tokenised IP, through $1.86M raised across four projects and a clinical trial for Percepta. Content for Ledex, a real-world asset tokenisation platform. Crypto and blockchain coverage for DailyAI and other outlets, and equity and valuation content for Vestd that maps directly onto tokenised ownership.
Can you write for regulators and retail at the same time?
That's most of the job. Token projects have to be comprehensible to lawyers, investors, developers and the public simultaneously. I write the plain-English version first, keep every claim precise, and flag anything that needs legal review rather than guessing at it.
Do you write documentation and whitepapers?
Yes: litepapers, whitepapers, docs, governance proposals, tokenomics explainers, launch announcements, community newsletters and the website copy that ties them together.
Do you take payment in crypto?
I invoice in pounds or dollars. Stablecoins are acceptable if that is how your treasury operates, agreed in advance.