About
Hello, I'm Sam.
I'm a writer and marketer based in Maidenhead, working remotely and in London with businesses, publishers and YouTube channels.I've had the pleasure of working with brands of every size, from founder-owned scale-ups to multinationals, and most of what I write helps readers understand something complex before they make a decision.
From equity schemes and ERP software to the Fermi paradox and birds
One of the most rewarding parts of this job is the range of subjects I get to write about. Recent work has covered equity schemes for startups, ERP software for manufacturers, NVH testing for engineering teams and microinverters for the solar industry. I've also written about tokenised neuroscience research, the Fermi paradox, triple glazing and birds. Each subject has its own readers, and they can all tell very quickly when a writer doesn't understand what they're writing about.
SEO and AI search
Alongside the writing, I work on the marketing side, mainly SEO and, increasingly, AI search, the new frontier for winning customers. From 2023 to 2025 I wrote AI Marketing School, a newsletter read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester, where I reverse-engineered how Perplexity ranks its sources and tested which tactics make a page more likely to be cited. Those techniques, now known as GEO, AIO and LLMO, have since been adopted by teams at Apple, Waymo and Forrester, and I apply them to every project.
Past clients and collaborations
- Moon, head writer, 2025 to present, through Thinking Media Productions, leading the writing team and working closely with the editors.
- The Independent, windows, solar and renewables guides, 2023 to 2025.
- DailyAI, more than 700 pieces including features on bio-inspired AI and the Fermi paradox, 2023 to 2025.
- what digital, content specialist, 2024 to 2026, managing diverse teams across marketing, content, data and more.
- BeAmazed, script writer, 2018 to 2020, writing 50+ scripts as the channel grew from 700,000 to 2 million subscribers.
- Cerebrum DAO, head content strategist, through $1.86M of IPT funding and a clinical trial for Percepta.
- Birdfact, more than 400 articles since 2021.
- Sample Focus, 57 articles on music production and music history since 2025.
- AI for Marketers Summit, 130 bylined pieces since 2023, including the AI Marketing School newsletter.
- Freelance since 2015 for Vestd, HBK, IMI, Hoymiles, Ledex, Versed Media, Age Times, the Royal Mint, Aya Data and Gripped.
- Creatella and Enigma Marketing, in-house, earlier in my career.
Education
I have an MSc in International Development and Social Anthropology from Birkbeck, University of London, and a BA in Audio and Music Production from Buckinghamshire New University.
Outside work
Outside of work, I'm a keen drummer, photographer and mountain biker, so you'll usually find me behind a drum kit, behind a camera or halfway up a mountain (or more realistically a hill) on two wheels.
Client reviews
Clients left these reviews on Upwork and PeoplePerHour at the end of each contract. They're quoted in full and unedited, with the job titles as the clients wrote them. Upwork profile →
Sam is highly reliable, and an amazing writer! I've had a great experience working with Sam and would highly recommend him.
Logan R.Upwork · "Editor needed for music technology blog" · Jan – Apr 2025 · 5.0Working with Sam was a pleasure. He communicated clearly, was fast but with an eye for details. We will work with him again.
Edward L.Upwork · "Experienced content writer" · Oct 2024 – Feb 2025 · 5.0Sam has been an instrumental part of our team from the very start, and it's been fascinating watching his writing style influence our unique brand voice in the AI space. His understanding of our vision as an AI news website has influenced so many of our creative decisions, having led our event coverage and interviews with top names in our sphere, and his ability to never lose the quality of his writing, even with a new story every day has been an absolute testament to his knowledge and his craft. Genuinely so happy to have worked with you, Sam. Highly recommended for anyone seeking a dedicated, technological expert and insightful writer.
AI news publisherUpwork · "Writer to produce regular news content on developments in the artificial intelligence space" · Nov 2023 – Jul 2024 · 315 hrs · 5.0Our experience working with Sam on Upwork has been nothing short of excellent. Sam's exceptional journalistic writing has significantly contributed to our success. His ability to convey complex topics engagingly has elevated the quality of our content. Sam's professionalism in communication and collaboration has been instrumental to our business. He consistently met project deadlines without compromising on the high standards we set. What truly sets Sam apart is his proactive approach to understanding our business needs. He not only demonstrated a deep understanding of AI, machine learning, and technology but also tailored his writing to align seamlessly with our brand.
Jonathan M.Upwork · "AI news writer needed to produce regular content" · May – Nov 2023 · 413 hrs · 5.0Sam is definitely a cut above the rest! The quality of his work always exceeded my expectations in terms of creativity and originality. Open to constructive feedback as well as any ideas I may have to get the project to where I need it to be. Highly recommend Sam for anyone who is looking for a phenomenal writer on your team!
YouTube channel ownerUpwork · "Experienced YouTube script writer for an interesting/fun fact channel" · Aug 2023 · 5.0Sam delivered a really great set of findings. They were appropriate, well-referenced and laid out in a consistent and clear manner that made them easy to understand. He added insightful comments himself regarding the materials which provided additional aid to me when he was covering an area that I'd not previously considered. A highly recommended freelancer!
Non-fiction authorUpwork · "Research for non-fiction book on thinking skills in the workplace" · Dec 2021 · 5.0Sam did a wonderful job writing a series of articles about science for us. Our students will greatly benefit from them. He is creative, does thorough research and can always be relied on. Highly recommended!
Education publisherUpwork · "Creative writer familiar with natural phenomena and geography" · 2017 – 2018 · 5.0Sam is extremely talented and does not need much direction to get the job done perfectly the first time. Highly recommended.
Entrepreneurship blogUpwork · "Writer for entrepreneurship blog" · Sep 2021 · 5.0Sam is extremely professional and smart. He is direct and easy to communicate with. I highly recommend.
Academic clientUpwork · "Academic anthropology editor/writer" · Mar – Apr 2022 · 5.0A fantastic writer! Understood the brief entirely and speedy turnaround. Thanks, Sam!
BirdfactUpwork · "Information-based content for a bird fact website" · Oct 2021 · 5.0