Consultancy
Consultancy that grows your audience and your sales.
I advise businesses, publishers and YouTube channels on content strategy and AI search, and on the processes your team relies on to publish excellent work every week.Every recommendation is based on work I've done myself. I'm head writer for Moon, a YouTube channel with 1.8 million subscribers, and I was head content strategist at Cerebrum DAO through $1.86M of funding.
Content strategy for search, AI and every channel in between
I treat Google rankings, AI citations, newsletters, YouTube and social media as one connected system, because your buyers use all of them before they contact you.
As a content strategy consultant, I identify the questions your audience asks on each platform and plan the formats that answer them most effectively, with priorities your team can act on this quarter.
AI search consultancy for GEO, AEO and AIO
As an AI search consultant, I show your team how ChatGPT, Perplexity, Gemini and Google's AI Overviews describe your business today, and which changes will earn you more citations in their answers.
Generative engine optimisation (GEO), answer engine optimisation (AEO) and AI optimisation (AIO) are three names for this work. I helped pioneer it through AI Marketing School, a newsletter read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester.
No one controls what an AI model says, so I measure your citations every month rather than promise a position.
YouTube channel consultancy
As head writer for Moon, I help choose which videos the channel produces and write scripts for videos of 20 minutes or more, many with millions of views.
My scripts for BeAmazed supported its growth from 700,000 to 2 million subscribers. I review your topic selection, script structure and editorial process, and show your writers how to keep viewers watching for longer.
B2B content that sales teams use
I plan B2B content programmes around the questions buyers ask at each stage of a long sale, from whitepapers and case studies to email sequences and sales collateral.
I've done this work for KBMax, which Epicor acquired in 2021, and for Epicor, ThoughtSpot and Vestd, so your plan reflects what has closed deals for companies like yours.
Operations and processes that keep quality high
I write the briefs, style guides, editorial calendars and review stages that keep a team publishing consistently without sacrificing quality.
At DailyAI I published more than 700 pieces in two years, and at Birdfact more than 400 articles helped grow a new domain to hundreds of thousands of monthly readers, so I know which processes work under daily deadlines.
AI-assisted workflows can raise output too, and I design them with human review at every stage, so accuracy and tone remain consistent.
A senior content lead without a full-time hire
I've managed teams across marketing, content and data, and led a scriptwriting team working closely with a dedicated editing team.
As a fractional head of content, I can manage your entire content function, from planning and commissioning to editing, publishing and reporting, without the cost of a permanent hire.
Consultancy from audit to reporting
- Audits of your content, SEO and visibility in AI search
- A content strategy with clear priorities, formats and an editorial calendar
- AI search plans for ChatGPT, Perplexity, Gemini and Google's AI Overviews
- YouTube channel reviews covering topics, scripts and retention
- Briefs, style guides and workflows your writers can follow
- Monthly reporting on rankings, citations, leads and revenue
Measure what matters
Traffic and likes reveal only part of the picture. I track the metrics that reflect real commercial progress, from rankings and AI citations to qualified leads and revenue influenced by content, and refine the strategy every month in light of the results.
Work with me
I'll help your team publish content that attracts the right audience and converts it into revenue.
Send me a short brief and I'll come back with a quote.
Send me a brief →FAQ
Questions about consultancy
What does a content consultant do?
A content consultant reviews how your business plans and measures content, then sets the strategy and processes your team follows. I can also write or edit the content myself, or manage your team while the changes take effect.
Do you work as an AI search consultant?
Yes. As a GEO and AEO consultant, I audit how ChatGPT, Perplexity, Gemini and Google's AI Overviews describe your business, then plan the content and mentions that earn you citations. No one controls what an AI model says, so I report your citations every month rather than promise a position.
Can you advise on a YouTube channel?
Yes. I review topic selection, script structure and retention, based on my work as head writer for Moon and more than 50 scripts for BeAmazed, and I can train your writers or write the scripts myself.
Can you implement the strategy as well as plan it?
Yes. I can write the content myself, brief and edit other writers, or lead your content team from end to end, as I have for diverse teams across marketing, content and data.
Do you use AI in your workflow?
It varies with your goals. I'm pragmatic yet fully versed in the pros and cons of AI usage, and I work to the policy and appropriateness of AI use for each project.
How do you measure success?
By the outcomes that matter to you, from rankings and AI citations to qualified leads, demo requests and revenue influenced by content.
Do you work with in-house teams and agencies?
Yes. I work alongside in-house marketers, editors and agencies, from a one-off review to an ongoing monthly role.