B2B content writing for SaaS, fintech and enterprise technology
B2B content that wins buyers before the first call.
Most B2B buyers have formed a firm view of a supplier long before speaking to its sales team, and largely from what they've read. I write whitepapers, guides, blogs and case studies for SaaS, fintech and enterprise technology companies that convert that research into demo requests and closed deals.
Earn buyers' trust before they speak to sales
Buyers conduct most of their research independently, so your content must answer their questions and argue your case when no one from your team is present.
I write content founded on evidence and real subject expertise, so buyers join the first call already persuaded, and your sales team spends less time convincing and more time selling.
Attract informed buyers ready to talk
- Whitepapers and reports that generate leads and circulate among decision-makers
- Long-form guides that rank for the questions buyers research alone
- Blog articles that attract qualified readers from search and AI answers
- Customer case studies that give buyers compelling evidence to share internally
- Thought leadership that establishes your experts as authorities in your sector
- Emails and newsletters that nurture leads between sales conversations
Publish whitepapers buyers read and share
A whitepaper is often the most substantial piece a buyer reads before making contact, and a persuasive one becomes the document they circulate among the rest of the buying committee.
I base each one on a question your buyers are already asking, substantiate every claim with a named source, and structure it so executives can follow the argument from the headings alone while specialists find all the depth they want.
Spend less time briefing
I'll agree sign-off responsibilities at the outset, ask questions whenever anything is unclear, and offer unlimited edits. On ongoing projects I absorb your product knowledge and house style, so each new piece demands less of your time than the last.
His ability to convey complex topics engagingly has elevated the quality of our content.
Jonathan M., Upwork review
Sam is extremely talented and does not need much direction to get the job done perfectly the first time.
Upwork review, “Writer for entrepreneurship blog”
Work with me
I'll write content that converts your buyers' research into demo requests and closed deals.
Send me a short brief and I'll come back with a quote.
Send me a brief →FAQ
Questions about B2B content
Which sectors do you write for?
Mostly SaaS, fintech and enterprise technology, including ERP, data integration, data labelling, equity management and HR software.
Can you write about regulated subjects like tax and equity?
Yes, and I work from your sources and your experts so that every claim can be checked before it goes to compliance.
How do you work with internal teams?
At the start, I'll agree with you who reviews each draft, and then fit around the way your team already works.
Do you write case studies?
Yes, and the most convincing ones start with a short conversation with your customer, so the piece reads like what happened rather than a template.
How much does it cost?
It depends on the length and the research involved, so I'll give you a fixed price once I've reviewed a short brief.