Case studies

Content that drives results.

Here's a closer look at projects where the results are public, from $1.86M of tokenised neuroscience funding at Cerebrum DAO to a CPQ pioneer acquired by Epicor and hundreds of thousands of monthly readers at Birdfact.

Cerebrum DAO · Head content strategist · DeSci

Making decentralised science comprehensible

I led content strategy, explainers and launch copy for a community-funded neuroscience organisation, through $1.86M in funding, five tokenised IP projects, a clinical trial for Percepta and two consumer products.

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$1.86Mraised for research
5projects tokenised
1clinical trial recruiting
5,000+newsletter subscribers

KBMax (now Epicor CPQ) · Website and content · Manufacturing

Transforming complex CPQ software into a compelling sale

I wrote the website UX copy, whitepapers, case studies and B2B emails for KBMax, a visual CPQ pioneer serving manufacturers such as Tuff Shed and Caterpillar, before Epicor acquired the company in 2021.

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189%revenue growth, Inc. 5000
2xInc. 5000 listings
2021acquired by Epicor