Newsletters and social media
Newsletters and social media that grow a loyal audience.
An engaged audience is one of the most valuable assets a business can own, and newsletters and social media are where it grows. I write and manage newsletters, LinkedIn and X content that earns attention and trust, and converts readers into customers and advocates.
Grow an audience you own
Social platforms change their algorithms constantly, but a newsletter list belongs to you. I write newsletters readers open, finish and forward, each with a distinctive editorial voice and a clear reason to keep reading, so your list matures into a dependable channel for launches, sales and announcements.
Grow every channel at once
- Newsletters that readers open, finish and forward
- LinkedIn and X posts that establish authority in your sector
- Content calendars that keep every channel consistent and on schedule
- Community updates that keep members engaged between launches
- Monthly reporting on subscriber growth, opens and engagement
Convert followers into customers
Followers only matter when they act. I design every campaign to achieve a clear goal, from newsletter sign-ups to demo requests, and write every post to support it, so your audience grows in value as well as in size.
One voice across every channel
I keep your tone, terminology and messaging consistent across newsletters, LinkedIn, X and community channels, so every touchpoint reinforces the same story and your brand becomes instantly recognisable.
Work with me
I'll grow you an audience that engages with every post and buys from you.
Send me a short brief and I'll come back with a quote.
Send me a brief →FAQ
Questions about newsletters and social media
Which platforms do you work with?
Mainly newsletters on platforms such as Substack and beehiiv, along with LinkedIn, X and community channels such as Discord.
Can you manage the accounts as well as write the content?
Yes. I can plan, write and schedule content, respond to comments and report on results each month, or simply supply the content for your team to publish.
How often should a newsletter go out?
As often as you have something worthwhile to say. For most businesses that means fortnightly or monthly, and I'll recommend a cadence once I understand your audience.
Can you match an existing brand voice?
Yes. I'll study your existing content and agree a tone of voice with you before writing, so every post sounds unmistakably like your business.
How do you measure success?
By subscriber growth, open and click rates and engagement, and above all by the actions that matter to your business, such as sign-ups, demo requests and sales.