SEO content writing
SEO content that keeps attracting customers.
A page that ranks well can attract customers for years after it's published, and AI tools now quote those same pages in their answers.I write guides, articles and buyer's guides that outrank your competitors and earn citations from ChatGPT and Google's AI Overviews, so every search becomes an opportunity to win a customer.
Rank higher and keep ranking for years
I base every article on the searches your customers make and answer them more thoroughly than any rival page, with the structure, depth and accuracy Google rewards. The result is a library of pages that rank higher over time and attract qualified traffic for years, without a penny of ad spend.
Convert searches into customers
- Buyer's guides that convert readers at the moment of decision
- In-depth articles that outrank competitors on the queries that matter most to your business
- Product and category pages that convert commercial searches into sales
- Refreshes that restore the rankings and traffic of ageing pages
- Keyword research and content briefs that target the searches worth winning
Earn citations in AI search too
The pages that rank on Google are the same pages AI tools quote, so I structure every article with clear, early answers that ChatGPT and Google's AI Overviews can cite.
Your business appears in the search results and in the AI answers above them, doubling your visibility at the precise moment buyers are researching.
Win customers at the point of purchase
Readers find a buyer's guide at the exact moment they're choosing what to buy, which makes it one of the most profitable pages you can publish.
I research the products, prices and trade-offs your customers weigh, present them fairly and make a clear recommendation, so readers finish the guide ready to buy from you.
This project was our first time working with Sam. We had a great experience both in terms of communication and professionalism and the quality of the final output.
Upwork review, UK residential building industry
Sam did a great job with the blog post. It was well researched and written. Would definitely recommend him.
Upwork review, plumbing industry blog
Work with me
I'll write content that ranks, earns AI citations and attracts customers for years.
Send me a short brief and I'll come back with a quote.
How AI search works →FAQ
Questions about SEO content
Is SEO content still worth it now that AI answers so many searches?
Yes, perhaps more than before, because AI tools source their answers from pages that rank well or come from trusted domains.
Do you do the keyword research?
I can, or I can work from research you already have, and either way each article is based on the searches your customers make.
How long does it take to rank?
It depends on your domain, the competition and the subject, so I won't promise a timescale. New sites typically take longer than established ones.
Do you use AI to write?
It varies with your goals. I'm pragmatic yet fully versed in the pros and cons of AI usage, and I work to the policy and appropriateness of AI use for each project.
Can you update older content that has lost its rankings?
Yes, and improving an older page with accurate information and clearer answers is often quicker than writing a new one.