Services
How I can help your business.
Every service I offer targets a goal your business cares about, from growing an audience to winning search, winning buyers and earning the trust of technical readers. If your project isn't listed, describe it and I'll explain how I'd tackle it.
I also offer editing and copywriting for smaller businesses. Send me a message to discuss your requirements.
Results
Case studies
Explore how content supported $1.86M of tokenised research funding at Cerebrum DAO, a CPQ pioneer that Epicor acquired, and a new domain's growth to hundreds of thousands of monthly readers at Birdfact.
Process
How I work.
Every project starts with a short call and an agreed brief. You receive the first draft on the agreed date, followed by unlimited edits.
Brief
It starts with half an hour on the phone, or a page of notes, about who the content is for, what it must achieve and what you've already tried. If the brief seems aimed at the wrong reader, I'll say so before I start.
Research
I work from primary sources wherever they exist, such as the paper, the filing or the forum where your customers complain, because that's where the useful detail is.
Draft
The draft is written in your voice, or a clear one if you haven't settled on yours, and you receive it in Google Docs or your CMS, ready to publish.
Edit
Edits are unlimited, and I'll keep refining the draft until you're happy with it.
Measure
On retained work I look at what ranked, what got cited and what got shared, and use that to inform the next brief.